adcence: click fraud ?



You must have heard of an emerging practice in the underworld of computing called click fraud "if you're using AdWords or AdSense".


 But what is click fraud and how is it accomplished? Well AdSense uses a payment mechanism that grants a certain amount of money to a publisher (someone who holds an AdSense banner on their page) whenever a person clicks on the banner. So click fraud is trying to have people clicking on ads just so they can earn a higher income.There are people who create sites for the sole purpose of fraudulently generating revenue through the Google AdSense program. These users realize an incredible number of clicks thanks to many methods, some complex and sophisticated and some rudimentary and simple.
One of the most complex is the use of so-called hitbots. These are automated programs that emulate by clicking links in AdSense banners (there are some that actually actually click on the banners as well).The Google AdSense protection system is not perfect and almost everyone can find the details to overcome the protection mechanism, ironically just by doing a Google search.Another method, more rudimentary is to hire many people in a poor country to click on the links on your site. This means that these people will actually sit all day and click on the links so that you can earn a fortune. They come from very poor countries like India, and they are willing to do so for only $ 0.50 an hour.
Of course, there is a problem with this mechanism. Once Google receives a large number of clicks from a single address, the address and site that has the AdSense banner will be banned, and the illegal behavior could even get the fraudster sued.To prevent this from happening, many people use a large number of proxy servers in order to click. These are essentially Trojans, located on computers around the world (though primarily in the US). What is even more daunting is that these clicks will appear from a real computer so these scams are really hard to detect.And do not think this happens only in isolated cases. There are many illegal activities in this area.
In fact, there is so much that if search engine companies do not increase their security with programs such as AdSense, such criminal behavior could become even more damaging.Google has a very strict policy regarding click fraud, and it has sued those who employ such techniques in the past. But while the search engine giant does its best to minimize the risk of click fraud there is definitely room for a lot of improvement.It is estimated that more than 20% of the clicks that follow an AdSense link are just made in order to get money from the person paying for the ad. Some people believe that the number of fraudulent clicks is even twice as important.There are many more schemes involving click fraud, such as groups of AdSense publishers clicking on the links of the other (which is called "clicking rings," or spamming people so that they click on those links .Despite the fact that Google continues to make fraud by clicking on a leash, the phenomenon certainly raises concerns for advertisers on AdWords, but despite this advertising with AdSense Google remains even more profitable for the advertiser as opposed to programs Traditional non-targeted advertising.
There are ways to protect against such schemes and all advertisers need to be savvy enough to use them. Many advertisers choose to avoid the content network all together for fear of click fraud.
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hassan elouafi Web Developer

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