that when Google AdSense appeared, there were many people who doubted the idea of Google would be marketable and actually generate profits.
Yet, as we are here today, it is probably the most known pay-per-click company in the world.Yes, all these non-sayers ended up eating their own words at the end. And this is because Google people never go and do something without evaluating whether or not it will be profitable, or exactly how profitable it is.But of course, as you know, AdSense is not only profitable for Google. It is also profitable for people who advertise via AdWords and very profitable for publishers who use it to make gains that are sometimes simply enormous.So we have to wonder why it's such a good deal for everyone. And the question in itself is very justified because you have rarely encountered something that is profitable for everyone in the chain. So why would AdSense be different.Well, AdSense is where it is today, giving benefits to everyone in the game because it exploits a gap in the advertising model of the Internet.You see, the Internet is a very interactive environment, and its interactions come from the people who sail. They choose whether or not to follow a certain link and the term "navigate" is probably the most accurate to describe this situation.So AdSense is great because it connects buyers and sellers. Yes, you have to deliver it to Google for a brilliant idea. They know there are people out there who want to buy stuff and people who want to sell them what they are interested in. And Google AdSense helps the members of both categories lie.
It works for visitors, because the model is very transparent. You do not see a huge graphic banner that tries to lure you into buying something. You just see a few words. And if you like what you see, you can just click on it. This works because visitors do not have that feeling of someone trying to attract them into pocket money. Ironically, however, they are wrong.This works for AdWords advertisers because their ads go everywhere. Not only will they find themselves listed in Google's search that gets gazillions of hits a day, up front without working so much for SEO and expecting so much.Their ads can reach any website that deals with something similar to what they are trying to sell. Now you have to realize that they could never pull this great advertisement by themselves. And this brings us to the thing that makes Google's AdSense a better friend of the publisher.It comes from the fact that the ads are contextual, that they somehow relate to the keywords you are dealing on your page. Because people or on your site, which deals with a certain topic, you already know that they are interested in this topic.But, hey, wait a minute, Google knows some companies that want to sell to your visitors something related to their subject. Google wants your visitors, you want Google advertisers and visitors just want to buy stuff. And that's the essence of what makes AdSense great for everyone.
This is by far the most profitable offer you have ever seen on the Internet.So you must appreciate Google for achieving a killer deal. You need to appreciate how well thought out, yet simple this pattern really is. Of course, in practice, it has some oddities, but these are minor and, up to that point, everyone seems to enjoy Google AdSense.
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